Cris James Kleinert
Designer / Marketing
RESUME
Professional
info
I have extensive experience as a designer in project developments of point of purchase, packaging and displays, UX Design, product design, fashion marketing, web design, toys design, social media, editorial area, illustration, etc.
I also have experience with clients of multinational companies like Andreas Stihl, Siemens, Dell computers, DC Comics, Mattel, General Motoris, Harley Davison Shoes, CAT Shoes, Nine West, Cole Haan, Hush Puppies, among others, with projects created for countries like USA, Germany, Canada, Italy, Argentina, Brazil and Uruguay.
Work
experience
NEWFIELDS BRAZIL
02/2022 to 05/2022
Position: Marketing analyst (remote)
Responsibilities:
• Technical presentations for Environmental Consulting (static and motion graphics).
• Prospecting for new customers.
• Strategic Marketing and Trade Marketing.
• Planning corporate events.
• Development of digital media materials.
• UI and UX Design of the new corporate website.
• Endomarketing.
XALINGO TOYS – SANTA CRUZ DO SUL - RS - BRAZIL
02/2019 to 05/2021
Position: Product Designer.
Responsibilities:
• Projects for the development of new products in Wood, Blow, Injection and Roto Molding, for the toy and educational games market.
• Analysis of production costs, technical feasibility and market possibilities.
• UX Design of Toys and Educational Games Projects.
• Technical negotiation and choice of products to import from China.
• Product development and negotiations with licensees such as Disney, Marvel, Mattel, Universal, Turma da Mônica, among others.
• Control of graphic production (label, packaging, stickers, catalogs, etc.) and negotiations with printing companies.
PLASVALE – GASPAR - SC - BRAZIL
03/2017 to 08/2018
Position: Senior Marketing Analyst.
Responsibilities:
• Research and development of Point of Sale materials (packaging, displays, etc) for plastic and inox utensils and Pet line.
• Product development.
• UX Design of Houseware Projects.
• Transform all national marketing products and materials for Export, using English and Spanish languages.
• Assistance to commercial representatives to their needs of disclosure and customer capture.
• Search for new suppliers for communication and POS materials.
• Photography and image processing.
• Editing videos for launching new products.
• Development of interfaces and graphic materials for social media and internet.
BEAGLE STORES – BRAZIL
09/2013 to 03/2017
Position: Marketing Designer.
Responsibilities:
• Responsible for the preparation and monitoring of the strategic planning, framing the strategic guidelines (brand positioning, target market, segments, target audience, etc.) for the organization.
• Responsible for the department of Market Intelligence, setting up reports and information about industry prospects, competition, scenarios and benchmarks.
• Development of graphic materials for Fashion Collections (catalogs, lookbooks, billboards, brochures, flyers, point of purchase materials, etc.).
• Meeting the needs of marketing of 30 stores Beagle and execution of marketing initiatives for them.
• Development of promotional and point of purchase materials for all multi-brand stores in the country.
• Management of strategies in launching collections (along with Style and Commercial Sector. Marketing) and positioning the brand in the market Beagle Planning.
• Technical Contacts and seeking suppliers for the production of all promotional and marketing materials (production orders, delivery control, monitoring deadlines, etc.).
• Update the website with the Beagle contractor as well as marketing activities in other digital media.
NAGUCHI CLOTHING – BLUMENAU – SC BRAZIL
05/2012 to 07/2013
Position: Graphic Designer at the Produtc Development Sector.
Responsibilities:
• Research of trends and consumer behavior.
• Strategic planning to launch collections (along with the Commercial, Marketing and Fashion Sector).
TEKA – TECELAGEM KUENRICH – BLUMENAU – SC - BRAZIL
02/2011 to 02/2012
Position: Graphic Designer, Product Development and Marketing.
Responsibilities:
• Development of advertising campaigns, graphic marketing pieces, in business marketing.
• Search results and innovations, creating the concept and name and visual programming of the collections and their graphic materials (catalogs, inserts and packaging), as well as Point of purchase material.
• Development of strategies and marketing, management and brand positioning of Teka Company campaigns.
BRAZILIAN PUBLISHING HOUSE – TATUÍ – SP - BRASIL
09/2008 to 10/2009
Position: Graphic Designer at Art and Marketing Sector.
Responsibilities:
• Developing and creating editorial material - Cases and graphic design magazines, books, typesetting, illustration and digital art.
• Expertise in developing of marketing campaigns, creation of graphic materials (brochures, flyers, billboards, posters) campaigns.
LUPINNI FOODS – POÁ – SP - BRAZIL
04/2008 to 07/2008
Position: Graphic Designer and Graphic Producer.
Responsibilities:
• Responsible for developing of Packages and Labels.
• Research and market analysis, launch of new products and point of purchase.
• Responsible for Graphic Production (negotiation with suppliers) and development of promotional material.
• Technical Trading in packaging of supermarket chains and their agencies to supply of products, such as Wal-Mart, among others.
COLCCI – BRUSQUE- SC - BRAZIL
08/2007 to 08/2009
Position: Graphic Designer.
Responsibilities:
• Graphic design in clothing (graphic and visual programming of stamps, labels and tags) of Colcci, Coca-Cola Clothing and Sommer brand marks.
• Research of trends and consumer behavior.
• Strategic planning to launch collections (along with the Commercial Sector. Marketing and Style).
RENAUXVIEW – BRUSQUE- SC - BRAZIL
12/2006 to 08/2007
Position: Graphic Designer.
Responsibilities:
• Development of promotional material.
• Marketing Strategies and planning management of new branding and partnerships.
• Research and technical negotiations with customers.
• Research of trends in fashion collections in specialized organs (WGSN) and in trade shows / events / seminars.
• Technical support to the development of patterns of fabrics, creating catalogs of industry trends.
BOX PRINT – CAMPO BOM – RS - BRAZIL
06/2002 to 10/2006
Position: Package and Marketing Designer.
Responsibilities:
• Accompaniment and advising of packages projects of clients like Natura, Perdigão, O Boticário, Tramontina, Pepsico, Aché, Sadia, Extra, Bata, Davene.
• Creation and development of packages and visual identities of Brazil, Uruguay, Argentina, Italy, USA and Germany.
• Technical Trading to foreign customers (use of my German, English, Spanish and Italian languages) as Dell Computers, Stihl, Siemens, Tramontina Germany, AC Delco (GM), Harley Davidson Shoes, Ann Taylor, Nine West, Loft, Kenneth Cole , Geox, Cole Haan, Banana Republic, St. John's Bay
• Responsible for development of marketing materials of the Box Print company.
Skills
Adobe Photoshop
Adobe Illustrator
Adobe In Design
Adobe Premier
Adobe After Effects
Figma
Solid Works
Corel Draw
Languages
English - Fluent
German - Fluent
Spanish - Fluent
Portuguese - Fluent
Italian - Intermediate
French - Basic
Education
Graduated in Industrial Design
1999 - 2002
FEDERAL UNIVERSITY OF SANTA MARIA - BRAZIL
Medicine student
2023-2028
FEDERAL UNIVERSITY OF PAMPA - BRAZIL
Graduated in History
2017 - 2020
CLARETIANO UNIVERSITY CENTER - BRAZIL
Postgraduated in Higher Education Teaching
2020 - 2021
DOM ALBERTO UNIVERSITY CENTER - BRAZIL